The Science of Connection: How Relationships Impact Your Business Success

Wednesday, February 05, 2025

Primary Blog/Love/The Science of Connection: How Relationships Impact Your Business Success

Relationships are the backbone of any thriving business. Whether it’s with customers, employees, or fellow entrepreneurs, your ability to connect with others directly impacts your success. But what does science have to say about the power of relationships? And how can you, as a small business owner, harness this knowledge to grow your business and improve your well-being? In this article, we’ll explore the science behind human connection, why it’s critical for business success, and actionable steps you can take to build stronger relationships. By the end, you’ll understand why relationships are your most valuable asset—and how to leverage them to achieve your goals.

The Science Behind Human Connection

Why Relationships Matter

Decades of research have shown that human connection is essential for happiness, health, and overall well-being. Studies have even compared the effects of loneliness to smoking a pack of cigarettes a day. This isn’t just true for extroverts—introverts also thrive when they have meaningful connections with others.

For example, a study asked participants to either avoid conversations on a train or engage with others. While most predicted they’d prefer solitude, the results showed that everyone felt happier after connecting with others. This tells us something profound: even if we don’t always feel like reaching out, the effort is worth it.

​As a business owner, you are your most valuable asset. By investing in relationships, you’re not just improving your business—you’re enhancing your own well-being. This, in turn, helps you show up more energetically, creatively, and confidently for your work. And confidence is magnetic—it draws people to you, whether they are potential customers, employees, or collaborators.

Relationships Are Your Competitive Edge

In business, your ability to connect with others can be your greatest advantage. You could have the best product or service in the world, but if you can’t relate to people, you’ll struggle to sell it. On the flip side, even with an inferior product, strong relationships can help you build trust, loyalty, and long-term success.

​This is why corporations prioritize emotional intelligence (EQ) training for their leaders. They know that while systems and processes can be taught relatively quickly and easily, the ability to lead, inspire, and connect with others will make a bigger impact in the long run.

Emotional Intelligence: The Key to Better Relationships

Emotional intelligence, or EQ, is the ability to recognize, understand, and manage your own emotions while also recognizing and responding to the emotions of others. It’s the foundation of all healthy relationships, both personal and professional.

Daniel Goleman, author of Emotional Intelligence: Why It Can Matter More Than IQ, explains that the majority of our decisions are driven by emotions. This means that understanding and managing emotions is critical for effective communication, decision-making, and leadership.

​The good news? EQ isn’t a fixed trait—it’s a skill you can develop over time. Whether you’re naturally gifted in this area or feel like you’re starting from scratch, you can improve your emotional intelligence and transform your relationships.

How to Improve Your Emotional Intelligence

Here are four actionable steps to help you build your EQ and strengthen your relationships:

1. Learn to Recognize Your Emotions

The first step in emotional intelligence is self-awareness. Start by paying attention to how you feel throughout the day. Tools like the free app How We Feel can help you identify and label your emotions.

  • Why it matters: When you understand your emotions, you can make better decisions and avoid being hijacked by impulsive reactions.

2. Pause and Choose Your Response

Emotions can feel overwhelming, but you don’t have to act on them immediately. Practice pausing before responding. How we feel has tools for how to respond for specific emotions. Or just ask yourself: How would I handle this situation if I were feeling calm or confident?

  • Why it matters: This simple pause can help you respond thoughtfully instead of reacting impulsively, leading to better outcomes in both personal and professional interactions.

3. Validate Others’ Emotions

One of the most powerful ways to build trust and intimacy is by validating others’ feelings. Instead of trying to “fix” or dismiss their emotions, simply acknowledge them. For example, say, “I can see why you’d feel that way,” or “That sounds really frustrating.”

  • Why it matters: Validation creates a safe space for others to express themselves, which strengthens your relationships and fosters collaboration.

4. Check In Regularly

Make it a habit to check in with the people around you—your employees, customers, and even your family. Ask how they’re feeling and truly listen to their responses.

  • Why it matters: Regular check-ins show that you care, which builds loyalty and connection.

The Ripple Effect of Strong Relationships

When you prioritize relationships, the benefits extend far beyond your business. Strong connections improve your mental and physical health, boost your confidence, and even enhance your creativity. And as a business owner, these benefits translate into better leadership, happier employees, and more loyal customers.

This is the most requested topic for courses I develop for companies and coaching sessions because poor relations make for miserable working environments! I work with clients to develop personalized plans for improving emotional intelligence, drawing on years of research and practical experience.

But don’t just take my word for it—start putting these principles into practice today. Pay attention to your emotions, validate others’ feelings, and make time for meaningful connections. You’ll be amazed at how these small changes can transform your business and your life.

Remember, relationships are the heart of your business. By investing in them, you’re not just building a successful company—you’re creating a life filled with connection, purpose, and joy.

​Let’s work together to build the skills and connections that will take your business to the next level. Subscribe to my newsletter today and start your journey toward stronger relationships and greater success!

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Hi, I Am Cordes

Business Coach and Teacher

I have done it all - worked full-time while raising 4 kids alone and starting businesses I loved from home. I have suffered from stress and burn out. Knowing the impact of hustle culture on our mental health and how that affects us personally, in our families and the society at large, I am on a mission to change the world by helping women grow businesses which allow them to stop trading time for money and build a meaningful and fulfilled life.

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