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7-Figure Revenue, Zero Burnout: Design Your Business with Your Strengths
You've hit seven figures. You have a team. So why does your 'dream business' feel like a high-paying prison? The answer isn't increased productivity—it's clarity around your unique superpowers.
We each have something or a combination of things we can do better than others. When we live in this sweet spot, we feel fulfillment and offer the world something unique and different.
Many entrepreneurs build their businesses around themselves and their ideas. When we talk about building our ‘brand,’ we are really describing your unique qualities. Understanding and living in our unique abilities will make us more fulfilled and successful in business.
However, as our business grows, we tend to tack on more on more extras that distract us from our focus and our unique zone of genius where we offer excellence which sets us apart.
We choose a life of entrepreneurship to build a life we love, and the best way to live a life you love is to live in your strengths and focus on what makes you unique. I start all of my coaching with my clients by tapping into their own superpowers to design a life that they will truly love.
Why unleashing your superpowers is the magic sauce to optimize your business
It helps you stand out
One of the wonderful things about humans is that we are all different. Sometimes, we look at ourselves and don’t see our unique abilities, but I have heard it compared to a recipe. There are multiple recipes for every type of food, so just because you see a ‘recipe’ that seems to be the same as you, it does not mean it is. The ingredient list can be different, the exact combination of ingredients could be different, or maybe a different method exists to put them together. No matter how similar someone else looks to you, you have a special blend of ingredients that make you unique.
As a business owner, you want to capitalize on your uniqueness. As Seth Godin explains in Purple Cow (affiliate link), successful businesses sell something unique and different. In today’s world, where we are constantly bombarded with ads and products, we must find a way to set ourselves apart. Even if we sell the same thing, we must find a different way. For example, Logitech made comfortable and attractive mouse(s?), Pink Pots pink portable toilets, and Netflix sending videos to your home. None of these companies made something new, but they did it differently.
When you are clear on your superpowers, you can highlight them and use them to stand apart and create a business that people will notice.
It helps you attract more customers
The saying goes that the riches are in the niches and that if you try to appeal to everyone, you appeal to no one.
Let’s consider a travel agency. You could open a travel agency and say you will help people arrange travel anywhere. I lived in Germany for a while and loved riding my bike along the river bike paths. I could use my skills and knowledge of biking in Germany to create an agency that arranged river biking tours in Germany. Obviously, many people may not be interested in such a trip, but if you enjoyed biking, which agency would you call? I could niche down even further to types of bikes, level of luxury, etc. In any case, I would become known as the go-to source for bike trips in Germany. Over time, I may be able to expand by offering other trips in Germany or bike trips in other countries. Either way, by honing in on my strengths and interests, I am able to build a niche business that will attract customers.
The magic is that you are unique and can tap into your strengths and interests to do something different and remarkable to attract people to your business. The more you can niche into your unique abilities, the more you attract customers. You may not attract everybody at first, but you do not need to attract everyone to build a business, and your business will actually gain greater momentum if you focus on your niche.
It helps you provide higher value
You can provide a better product or service by identifying your unique superpowers and creating a business that capitalizes on your strengths. For example, the biking in Germany agency would capitalize on my love of bike trips as well as my strengths of organization and planning.
However, if I had no interest in Germany and just picked it because I knew it was a popular travel destination, I wouldn’t bring the same level of passion or expertise. When you are simply doing something because you can make money at it, you may not be able to do it as well as your competition. When you work in your strengths, you will provide a higher level of service for your customers, increasing demand for what you offer. You will provide a better value because you are an expert in that field.
Why you will benefit from living out your unique abilities
Your work will be easier
Life will be easier because you are doing what you are good at. As described in 10x is Easier than 2x by Dan Sullivan and Benjamin Hardy (affiliate link), life is simply easier when we focus on our strengths and let go of other areas. You start to realize that you don’t need to do it all, and you will focus on what you are good at, which requires you to spend much less energy for the same results.
When you work in an area that aligns with your strengths and passions, you open the door to experiencing flow states. Flow arises when the level of challenge matches your skills, inspiring motivation and engagement. Flow states are tied to peak performance and productivity, as your mind and skills fully focus on achieving your goals. By working in your strengths, you will find work easier and actually get more done.
The opposite of flow is friction. When something is difficult or new for us, it will create a lot of friction and slow us down. For example, when I was teaching in the German system and spoke middling German, it took me hours to comb through all the exam requirements for my students. However, when I moved back to the US, that same sort of research done in English took a fraction of the time.
Work will be quicker and easier when it taps into our developed superpowers and builds on our knowledge, skills and interests.
You will be happier
Another benefit of working in our strengths is that we enjoy our work, which energizes us rather than drains us. Working in your strengths leaves you feeling fulfilled and happy, not feeling ready to throw in the towel. The beauty is that what is good for you is not good for you, and we all derive pleasure by engaging in activities that match our inner superpowers.
When you tap into your superpowers, you will feel more fulfilled because you are doing what you were created to do.
The joy of building your own business is that you can focus on what is unique to you. While every job has aspects you don’t like, as a business owner, you can choose your work and outsource anything you don’t want to do. By choosing to work in your strengths, you will be excited and happy to work (and sometimes I get so lost and absorbed that I forget it is time to unplug!!).
Redesigning Your 7 Figure Business Around Your Unique Strengths
Find your strengths
Try taking a strengths finder like Via Strengths Test or Gallup’s Clifton Strengths. You can take either test for free, but I find the paid reports the most helpful because they give details about your working style and how to capitalize on your strengths in your work.
Another idea is to complete an Ikigai activity to help you hone in on where you can find alignment in your skills and interests.
Design a business using your strengths
Use your findings to lean into products and services that capitalize on your strengths. For example, my strengths are in learning and analyzing, so I built a business that allows me to continue to learn and research new things, break down what I learned, and share it with others. I did not choose a business where I needed to constantly meet and entertain people. Look at your products and services to eliminate those that are outside of your zone of genius and double down on the ones where you excel and feel energized.
Eliminate or delegate what is not your strength
While developing our weaknesses and continuing to grow is good, we don’t want to waste too much time and energy in these areas. We can always build on our strengths and go deeper, which will be a much more effective use of our time. As we build our businesses, we can find other services and personnel to fill in our areas of weakness; that way, we can continue to maximize our strengths.
Additionally, just because you ‘can’ do something doesn’t mean you ‘should’ do it. For example, I can cook and clean, but by paying someone else to do that, those hours can be spent working on my strengths and become a much more valuable use of my time.
Book a “Scaling Without Sacrifice’ clarity call to build on your strengths
The $1 Million Trap: Ready to Stop Managing Friction and Start Leading with Flow? Book a 'Scaling Without Sacrifice' Clarity Call now. We'll identify the 3 critical systems you can redesign around your unique strengths to exit the daily grind.
Terms and Conditions
www.CordesLindow.com and Cordes Lindow LLC
Please read these Terms & Conditions carefully and in their entirety before using www.CordesLindow.com (from now on referred to as the “Site”). Cordes Lindow LLC owns the Site and its content.
PURPOSE: These Terms & Conditions are here to explain, outline clearly, and lay out the rules, terms, and conditions of using, viewing, and/or browsing the Site and/or purchasing or downloading any course, program, service, or product offered on or by us or the Site.
IMPORTANT NOTES:
By using the Site in any capacity, you agree to these Terms & Conditions. You agree that you have read, understood, and consented to these Terms & Conditions. If you have any questions, please contact us at [email protected].
You must be at least 18 years old and able to consent to these Terms & Conditions. If you are under 18 or do not agree with these Terms & Conditions as stated herein, please STOP now and do not use this Site or its content. By using the Site, you agree to the Terms & Conditions as stated herein, regardless of whether or not you have read these Terms & Conditions.
These Terms & Conditions contain an Arbitration Clause and require you to dispute or resolve any claim with us through Arbitration. By agreeing to these Terms & Conditions, you agree to the Arbitration Clause in Paragraph No. 18 and voluntarily waive your right to a jury trial.
By proceeding on the Site, you agree to the following:
Definitions:
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“Site” means www.CordesLindow.com and any associated pages, tabs, landing pages, forms, or sub-pages.
“You” or “Your” means the Site's user, customer, or viewer.
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By using the Site or making any Purchase, you agree to abide by these Terms & Conditions, our Privacy Policy, and Disclaimer.
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By using the Site, you understand that I am a Learning and Development Specialist with a Master’s in Education. I am sharing my expertise in how people learn and change behaviors. I am not a nutritionist, therapist, or licensed medical professional; therefore, you need to discuss and clear any changes to your lifestyle, food intake, exercise regimen, or medical treatment with your physician before implementing the suggested changes or habits. You must discuss any changes to your diet, exercise regimen, supplements, medications, or lifestyle with your physician or qualified medical professional before implementing any suggested or offered changes, additions, or alterations to your lifestyle. My Content is for informational and educational purposes only and is based on my personal experience.
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6. Changes To These Terms & Conditions:
We reserve the right to change, amend, or otherwise alter these Terms & Conditions without your notice. When changes are made, we will update the “Updated on” date at the bottom of this page. If you do not agree with these Terms & Conditions, please do NOT use our Site, read or implement its Content, or Purchase or Download anything from us.
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The Site may contain or include website URL links to third-party or external websites. Typically, we provide these URL links so that you may directly access a site that contains relevant information. Please note that we are not liable for any information on or within the third-party or external websites. We are not responsible for the way they handle your personal information, whether they have a privacy policy or any information you provide to them by visiting their website. You are responsible for reading and agreeing to, or expressing disagreement with, the external website’s privacy policy or terms & conditions.
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The Site and its Content are intellectual property solely owned by Cordes Lindow LLC. United States copyright and trademark laws protect the Site and its Content, as do state intellectual property laws. We will legally pursue any violations of these Terms & Conditions to the fullest extent permitted by law.
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If you view, access, or Purchase the Site, Courses, Services, or Products, you are considered our Limited Licensee (“Licensee”). As a Licensee, you agree and understand that the Site, Courses, Services, or Products have been written, created, drafted, invented, and developed by us after significantly investing time, money, education, hard work, and brainpower. The Site, Courses, Services, and Products are extremely valuable to us, both professionally and personally, and we take the protection of our Site, Courses, Services, and Products very seriously.
You may not use the Site, Courses, Services, or Products in any manner that is unauthorized, improper, against these Terms & Conditions or our Privacy Policy, or which violates U.S. intellectual property laws unless authorized by us in writing beforehand.
10. Your License to Us:
By commenting on the Site or submitting documents to Cordes Lindow LLC via contact form, email, or social media, you represent that you are the lawful owner of said documents, statements, and the information they contain. You grant us a license to use your comments or submissions in any way we see fit regarding our business purposes.
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During your use, Purchase, or Download from the Site, Courses, Services, or Products, you agree and understand that you cannot distribute, copy, forward, or share information prohibited by these Terms & Conditions. You also agree and understand that you are to take all necessary steps to ensure that you do not inadvertently share or distribute said materials, including, but not limited to, protecting your password (if any) to the Site to access your Purchase or Download. We will legally pursue any violations of these Terms & Conditions to the fullest extent permitted by law.
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You must request and receive written permission by emailing [email protected] before sharing our Site and its Content for commercial purposes. You may share the site for personal purposes, but we ask that you link directly to the Site. You must give us and the Site credit by linking to the Site and its Content if you share it on social media or your website, including all photographs. Since the Site and its Content are not yours, you may not imply or represent that the Site or its Content is yours or that you created, caused, or contributed to the Site or its Content. You may not make any claims that you are in any way associated with CORDES LINDOW LLC.
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Any current or past client testimonials, statements, or examples used by us are simply examples. They are not guarantees that you will also experience or receive the same results. Each client and their circumstances are unique, and nothing shall be interpreted as a guarantee that you will experience the same results as another client.
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We do not offer any variety warranties regarding the Site, Courses, Services, or Products, or your Purchase or Download in any way. The Site, Courses, Services, and Products, and your Purchases or Downloads are offered “AS IS” and without warranties of any kind, neither express nor implied, to the extent permitted by law.
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17. Our Refund Policy:
We will do everything within our ability (and within reason) to ensure your satisfaction. Refunds will not be issued for coaching services already rendered or products already purchased. If you have any questions or concerns, or if there is anything we can do to make your experience more pleasant, please email Cordes Lindow at [email protected].
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If you have any complaints or should any issue arise in using the Site or Cordes Lindow LLC’s Courses, Services, and/or Products, please contact us directly first by emailing Cordes Lindow at [email protected].
If we cannot resolve your dispute amicably, you agree that you and Cordes Lindow LLC shall submit your dispute to binding arbitration with the American Arbitration Association before a mutually agreed upon arbitrator, following the American Arbitration Association’s (“AAA”) rules.
By agreeing to this term, you agree and understand that you’re waiving your right to a jury trial in court, which would otherwise be available to you if not for this Arbitration Clause. Should any arbitration hearing need to be held, it shall be held within 25 miles of Ponte Vedra, Florida.
If the arbitrator issues an award and a judgment is made, the judgment will be binding and entered in court in the State of Florida. The only award that we can issue to you is a refund of any payment made to Cordes Lindow LLC for the applicable Product or Service. You cannot seek additional damages, including consequential or punitive damages.
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You irrevocably consent to the exclusive jurisdiction and venue of any Federal Court in the United States District Court for the District of Florida or a state court located within the State of Florida in connection with any matter arising out of these Terms & Conditions, Privacy Policy, Disclaimer, or as a result of your use, Download, or Purchase from the Site, Courses, Services, or Products.
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You irrevocably agree that process may be served on you in any manner authorized by the Laws of the State of Florida for such persons, and you waive any objection which you might otherwise have to service of process under the laws of the State of Florida.
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25. Termination of Your Use
At our sole discretion, we may terminate your use or access to the Site, Courses, Services, Products, and Purchases/Downloads if you abuse, violate, or breach any of these Terms & Conditions, Privacy Policy, Disclaimer, or any other terms to which you have agreed.
26. Entire Agreement
These Terms & Conditions, our Privacy Policy and Disclaimer, constitute the entire agreement between you and us concerning the Site, Courses, Services, or Products. They supersede all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and us concerning the Site, Courses, Services, and Products.
27. Severability
The provisions of these Terms & Conditions are severable, and the invalidity or unenforceability of any provision shall not affect the validity and enforceability of any other provision herein. If any paragraph, section, subsection, sentence, or clause of these Terms & Conditions are rendered illegal, invalid, or unenforceable, such illegality, invalidity, or unenforceability shall not affect these Terms & Conditions as a whole or on any other paragraph, section, subsection, sentence, or clause herein.
28. Your Privacy & Security on the Site:
Please read our Privacy Policy for how we handle your personal information.
29. Contact
If you have any questions or concerns regarding these Terms & Conditions, you may contact us using the following information:
Website: www.CordesLindow.com
Email: [email protected]
Business Address: 96 Fortress Ave, Ponte Vedra, Florida
Updated on
May 29, 2024
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