

The average professional loses one whole day every week just looking for information. Think about what you could do with that extra day. How many clients are you losing—or unable to serve—because of time lost searching through emails, threads, and files?
In today’s information society, the true disruptors are the business owners who achieve maximum time freedom and scale their operations by harnessing the power of tech tools to find clarity and cut through the noise.
E02: How to Save 1 Day a Week: Harnessing Tech Tools in Your Business to End Information Overload
How to Save 1 Day a Week: Harnessing Tech Tools in Your Business to End Information Overload
The Cost of Chaos: A Tale of Two Owners
The Reality of Information Overload
Pillar 1: Capture (The Single Source of Truth)
Pillar 2: Systematize (Retrieval over Storage)
Pillar 3: Review (The Housekeeping)
I recently worked with a business that was weighed down by information chaos. The two owners were worn out; they had no system to manage the information their business needed to survive. Everything had to go through them, which slowed everything down. They were spending more than 50 hours a week just trying to keep their heads above water.
Eventually, they were so fed up they sold the business.
I was hired by the new owner to streamline the processes and set up a digital system. Today, the new owner runs that same company remotely on less than 10 hours a week. The secret wasn't magic—it was building a Second Brain fueled by technology.
We are living in an era of unprecedented noise. To put it in perspective:
2006: There were 150 exabytes of digital information on Earth.
2021: That number jumped to 40,000 exabytes.
For you, this means an average of 120 daily emails and 146 daily notifications. That is one interruption every 10 minutes. This volume of information is a thief that leads to:
Eroded Focus: Constant interruptions make it impossible to get deep work done.
Increased Burnout: A constant state of survival leads to anxiety and mental anguish.
Analysis Paralysis: Too many choices and too much noise result in poor or delayed strategic decisions.
"I make it a rule not to clutter my mind with simple information that I can find in a book in five minutes." — Albert Einstein
Your brain is great at having ideas, but it is terrible at holding them. Every "to-do" floating in your mind is like a file sitting unsorted on a table; it drains your energy.
A Second Brain is a system that captures important information so your primary brain can focus on the task in front of you. By offloading the mental load to technology, you improve the quality of your life and eliminate distractions.
To build this system, you need to follow three simple pillars:
The number one rule is to put everything in one place. Every additional tool or piece of software you add creates another place you have to search.
The Solution: For most small businesses, I recommend Google Workspace.
The Benefit: By using one professional system ([email protected]), you get integrated email, file storage, and calendars. You can turn an email into a task with one click, and that task automatically shows up on your calendar.
Once you capture information, you need to be able to find it. I recommend two approaches:
The PARA Method: Organize your files into four folders: Projects (current), Areas (ongoing responsibilities), Resources (interests/templates), and Archive (past work).
Linked Systems: Tools like Notion or ClickUp act like a web. They allow you to tag and link documents together so you can see how information connects across your entire business.
A system is like a garden—if you don't weed and prune it, it will get overgrown.
The Weekly Review: Schedule 30 minutes every Friday to clear your digital inbox and move items into your PARA folders.
The Commitment: If you don't schedule it, it won't happen. By blocking this time, you decide that clarity is more important than chaos.
If you are feeling stressed and overwhelmed, remember: the hour you "sacrifice" today to learn a new system will save you hundreds of hours down the road.
Research: Spend max two weeks looking at systems. Focus on your biggest need—is it task management or knowledge management?
Satisfice: Don't look for a 100% perfect system. Find one that solves 80% of your problems and go all in.
Start Simple: Don't try to master every feature at once. Just start by getting everything into one place.
If you aren't sure where to begin, I want to help you close the CEO skills gap. I’ve created a no-cost Business Growth Email Course. Once a week, I’ll send you one simple, actionable step to get your foundational business systems running.
Sign up today at CordesLindow.com/business-growth
Stop relying on what your brain can remember. Build your second brain, schedule your review, and start moving the needle for your business.
You can listen to the full conversation and hear more about the "Cost of Chaos" story in the original podcast episode.
[01:24] The "Mental Fatigue" wave and the true cost of unread emails.
[03:15] The True Story: How a business went from 50 hours to 10 hours a week.
[05:40] Data Breakdown: Why we are losing 1 full day every week to searching.
[08:12] The Einstein Rule: Why your brain shouldn't be a filing cabinet.
[11:30] Pillar 1: Why Google Workspace is the ultimate "Single Source of Truth."
[15:45] Pillar 2: The PARA Method and "Linked" systems like Notion.
[19:20] Pillar 3: The Garden Analogy and the power of a Weekly Review.
Create a business that fuels your life.
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